WhatsAppBookings & Service Flows
Let customers choose the right service, send the right details, book a slot, pay a deposit or request that quote. Software built specifically for your business.
Websites and Software Built to Move Your Business Forward
We design and build high-performing websites, custom software and connected business systems for companies across Newcastle, Northumberland and the wider UK.
Software DevelopmentTool IntegrationsWebsite rebuildsPortalsDashboardsAutomationSEO
Websites that win work and Software that makes work easier.
We help businesses improve the digital parts of their operation, from the website customers see to the systems teams use every day. Whether you need a sharper online presence, a smoother booking flow, a customer portal, or a custom internal tool, we design and build practical solutions that are clear, reliable, and easy to use.
Read all our reviewsIS
Dan quickly brought me up to speed, offering more insight than I had a right to ask for. He has been super responsive and helpful, with immense patience.
Ian Stevens
Google review
DW
Dan helped redesign a website for us and his attention to detail and timely turnaround are second to none.
Dave Wilks
Google review
GC
Very pleased with the two websites Dan prepared for me. Both were delivered on time and to budget, and I would not hesitate to recommend him.
G C
Google review
NP
Dan has been professional, accessible and super helpful throughout the entire process. He makes every part easy and understandable.
Natalie Palmer
Google review
Founder & Lead Developer
Hi, I'm Dan.
I'm Dan Bell. At LineUp Digital, we work directly with businesses around the North East to turn unclear websites, awkward software workarounds and disconnected tools into digital foundations that are simpler to use and easier to grow with.
Web design & software development in the North East
A North East web agency built for more than a good-looking website.
We are a Newcastle-based web and software agency helping businesses across the North East improve how they attract customers and manage what happens next.
We design fast, clear and search-ready websites, but our work often goes further. We can connect enquiries to the right workflow, build booking and payment journeys, create customer portals and develop the internal tools your team needs behind the scenes.
Because web design and software development sit under one roof, you do not have to coordinate separate designers, developers and system providers. You get one joined-up project built around your customers, your team and the way your business actually works.
Web Design and Custom Software for Businesses in Newcastle and the North East
E-Commerce & Payments
Sell through a clear online journey built around how your business actually sells. No off the shelf solutions here. Built for you.
Portals & Internal Tools
Need something specific for your staff or customers? We can build software for any workflow. Need that all linked into your CRM? No problem. Integrations handled properly.
Custom Frontends & Backends
We can build a fully custom frontend or backend for any project you could think of. Experts in the whole stack.
Mobile Apps
Build your mobile app with us. iOS or Android, we have you covered. Experts in mobile app development.
SEO & AI Search Optimisation
Give AI and search engines a clearer route through your site with crawlable pages, useful content and sound technical foundations. Your new website is going to need some traffic!
Our Process
We work with you to understand your business and your goals, then design and build a software solution that meets your needs.
Find the Friction
We look at what is slowing things down: the website, the customer journey, the enquiry flow, the admin process, or the tools your team already uses.
Plan the Solution
Not everything needs a full rebuild. The answer might be a redesigned site, a booking flow, an e-commerce setup, a portal, a dashboard, an automation, or a small custom tool.
Build it out
We design and develop in clear stages, so you can see the product taking shape instead of waiting weeks to find out what has been built.
Launch, Handover, Improve
Once it is live, we make sure the site or system is usable, understood, and ready to keep improving as the business learns what works.
Bring the problem.Leave with a solution.
Tell us what is not working and we will help shape a sensible next step.